“The idea came to reality because we saw too many proposals with great potential fail to obtain funding because they missed key important information in their project description. We decided to change that”

Cristina Purtill
Founder & Executive Director
Cristina has been an external evaluator for the Horizon 2020 SME Instrument, Fast Track to Innovation, Eureka Eurostars and has evaluated more than 300 proposals related to the healthcare and ICT in healthcare topics.
Cristina has significant international business and product development expertise with strong strategic marketing capabilities. Previously she was 10 years with blue-chip companies such as GE Healthcare and Dell. Cristina has developed numerous new medical technology products, which she has launched globally.